I am a highly qualified award winning marketing practitioner with 20 years experience. I was awarded the prize for the best performance nationally in 1996 when I passed the Chartered Institute of Marketing (CIM) Diploma in professional marketing and have experience working for blue chip companies and non profit organisations. I have developed a knack for implementing marketing communications strategy within tightly limited budget constraints ideal for sole traders or new businesses. I’m based in Tunbridge Wells.
Personal events in my adult life include marriage and children as well as surviving a brain haemorrhage and subsequent stroke, following which I remain partially sighted and wheelchair enabled, neither of which has defined or limited me. I have set up my own consultancy and developed a concept of thrifty marketing to deliver valuable leads to clients, thereby building stronger profitable businesses. My approach is an interpretation of pure marketing theory and all activities are founded on the CIM definition of marketing which is “to identify, anticipate and satisfy customer needs profitably”. This is reflected in the structure of this website.
Do you allow convention to hold you back?
Latest Marketing Mantra Be unique when it will satisfy a customer Many of my clients are newcomers to the business world When you are developing a... More->>
Attract the attention you desire most
Your communications must be as powerful as a single red rose offered to your prospective customer I’ve realised that there’s actually a... More->>
Effective Marketing is all about control
What makes a hummingbird so special I chose this arresting image of a humming bird to illustrate this mantra about control because the hummingbird... More->>