This week I have reaped rewards from listening and would like to share with you my reasons for valuing social listening so highly. I think that a strong business should listen as attentively as a hare.
Social Listening is the process of monitoring news feeds on social media and it’s important because:
• You can uncover potential sales opportunities and generate new leads
• It enables you to research your target by reading what they say themselves and notice what they don’t say, too. Twitter can be a rich source of research on your chosen topic, once you have identified a pivotal hashtag# to investigate.
• You can use it to identify other potential buyers who are active in your field and looking for your services
• You can build rapport with your target audience by participating in the conversation
Early this week, I noticed a tweet from one of my clients which promoted one of her services. Later in the week, during a face-to face meeting, I mentioned the service which I’d seen promoted on Twitter and she immediately opened up and described the opportunity which she has which stems from increased capacity thanks to upgraded facilities. I believe that she might be receptive to me assisting her with the additional communications activities which will be needed and I would have been unlikely to discover this without the extra insight which I had gained from reading my Twitter feed.
If you would like some further guidance in how to use Twitter for generating sales, please register for a half hour slot from 10am at the next marketing clinic for £15. Register here: https://lisabeaumontmarketing.co.uk/marketing-clinic-form or drop me an email for some free advice: [email protected]